A community of business owners,
building together.
A 5-minute walkthrough.
The moment.
Right now, every Australian small business owner is being squeezed.
Cost of living. Fuel. Food.
Energy. Housing.
Wages up. Margins down.
SMEs are the backbone of Australia. Two-thirds of the private workforce. The shops, trades, clinics, cafés, consultancies.
ARC’s 4-Pronged Solution.
Four prongs working in unison — each compounds the others.
Your business as a solution.
ARC brings the Members. You bring the expertise.
What the network gives you.
Your special offer.
A complimentary offer for ARC Members sets you apart from day one.
When you join as a Solutions Provider, you're invited to add a special offer to the ARC Value Vault — a complimentary or discounted service exclusively for ARC Members. It's your introduction to the network, and it starts the relationship on the right foot.
Browse the current offers in the ARC Value Vault to see what other Solutions Providers are making — and get a feel for what works.
Browse current offers →Add your offer — onboarding form →
The Unison Engine.
ARC turns individual contribution into systemic outcome.
Every interaction feeds back. Nothing disappears.
Register as a Solutions Provider.
The onboarding form takes 5 minutes.
The ARC Business
Think Tank.
Every week in Hawthorn, ARC business owners sit down together and do something most business owners never do — they write it down.
We write our goals. Our challenges. The things we need. Then we share them — through the whole ARC network. Business owners help each other grow.
Optional — not required to complete SP onboarding. Opt in on the form.
Ready to join?
Complete the onboarding form. Your profile is created automatically.
What a Cluster is.
A Cluster is one of sixteen top-level verticals in the ARC network. Each Cluster represents a major area of work — Business, Health, Trades, Technology, Education, Hospitality, Property, Creative, Agriculture, Sustainability, and others.
Clusters are how ARC organises specialty at scale. Members enter ARC through whichever Cluster matches the work they need.
How Clusters work.
• Each Cluster is its own institutional entity inside the network.
• Each Cluster contains 10–12 Hubs (specialty areas).
• Cluster 1 (Business) is the prototype — built first, then extended across the other 15 as the network matures.
• Clusters serve Members and serve other Clusters — peer-to-peer institutional service is built into the architecture.
Where Clusters sit.
The Cluster is the highest-level architectural unit in ARC. Inside each Cluster, Hubs hold specialty work. Inside each Hub, Spokes hold problem areas. Inside each Spoke, Service Providers deliver.
For more on Hubs, Spokes, or how Members enter — ask, the conversation goes deeper.
What a Hub is.
A Hub is a specialty area inside a Cluster. The Marketing Hub. The Accounting Hub. The Legal Hub. The Finance Hub. Each Hub focuses on one specialty within its Cluster’s broader vertical.
A Hub is also a real operational unit — it has a Facilitator running it, a roster of Service Providers operating inside it, and a Member base it serves.
How Hubs work.
• Each Cluster contains roughly 10–12 Hubs.
• Each Hub is run by a Facilitator who holds equity in the Hub.
• Each Hub contains 10–12 Spokes (problem areas inside the specialty).
• Hub counts are emergent — new Hubs come into existence as specialty density and Member demand reveal them.
Where Hubs sit.
The Hub is the operational heart of ARC. Members experience ARC through a relationship with their Facilitator and the Hub the Fac runs. Specialists experience ARC through their position in a Hub’s Spoke roster.
For more on Spokes or the Facilitator role — ask.
What a Spoke is.
A Spoke is a specific problem area inside a Hub. Inside the Finance Hub, Spokes might cover tax debt resolution, cashflow management, business valuation, finance for growth. Each Spoke represents one kind of problem Members come to ARC with.
Service Providers — the specialists who deliver — sit inside Spokes. Five to ten SPs per Spoke on average, ORACLE-managed allocation based on demand and geographic coverage.
How it works.
• A Member arrives through a Pillar — a structured diagnostic.
• Their Facilitator routes them to the right Spoke.
• The SP receives the Member already briefed on the problem and what’s been tried.
• The SP delivers under five operating standards: 24-hour acknowledgement, 7-day first conversation, honest fit assessment, no off-Pillar solicitation, post-engagement feedback.
Where Spokes sit.
Spokes are where ARC’s value actually gets delivered — the specialist work that solves the problem the Member brought in. Everything above the Spoke (Cluster, Hub, Facilitator) exists to make sure the Member arrives at the right Spoke with the right brief.
For more on the SP role itself, see the Service Provider drill-down.
The ten Hubs.
Phase 1 launches with 10 Business Cluster Hubs operational in Melbourne by end of August. These 10 Hubs give every SME a full base of support — covering the specialist areas every growing business needs simultaneously.
Why these ten? Three reasons that compound.
The reasoning.
• Together, these 10 Hubs cover every core business function — marketing, accounting, finance, technology, HR, administration, financial planning, insurance, legal exposure, and quality systems. Every SME that walks in has a home.
• We have had a better-than-planned response from multiple Service Providers across all 10 Hubs — real conversations underway, specialists at the table, early momentum confirmed.
• Starting with the full Business Cluster lets ARC prove the complete operational pattern before replicating interstate — Pillar diagnostics, SP briefing, Facilitator workflow, ORACLE sensing — all validated before Phase 2 deploys.
What this proves.
Once 10 Hubs are operational with 50 Service Providers onboarded, real Members engaged, and real outcomes attributed, the interstate rollout deploys against a proven pattern rather than a hypothesis.
The 10-Hub Business Cluster is the engine that powers every city that follows. What works here works everywhere.
For more on Phase 1 sequencing — ask.
What you get.
You provide leads. That’s it. Send the ARC walkthrough to business owners you already know — easy, simple, takes a minute. ARC takes it from there.
If your introduction becomes a paying Member, you earn 5% trail on the Facilitator’s share of revenue from that Member, ongoing for the life of their engagement.
No commitment, no exclusivity, no quotas. Compatible with whatever else you’re doing — permanent role, contractor work, founder track. The introductions you’ve been making for free for years now build an asset.
If you ever decide to step up to a Facilitator role later, you’re already there — your network is already in.
How it works.
• You meet a business owner who’d benefit from ARC’s support.
• You send them the walkthrough or pass their details to Darren.
• ARC’s Facilitator picks them up, runs the diagnostic, routes them to the right Service Provider.
• If they become a Member, you earn 5% trail on the Fac’s share of their revenue, paid quarterly.
Where Connector fits.
The Connector role exists because ARC needs people opening doors to specialists ARC doesn’t yet know exist. Your reach is the network’s reach. Your introductions become the network’s Members.
You earn, ARC delivers, neither side has to hustle the other.
For more, ask Darren.
What you get.
You own a business. The Hub you run is yours, built on top of ARC’s infrastructure — every system, every tool, every support function provided. You don’t build the tech. You don’t run a marketing engine alone. You don’t develop training in isolation. ARC supplies all of it; you operate the Hub.
Profit share on hub revenue from the operational flow through your Hub — Member subscriptions, Pillar fees, Jewel sales, and Wealth Creation progressions. Hybrid working — at-home for the systems work, in-person for the relationships. Multi-year Member relationships that build year over year.
AI as your operational toolkit, not a separate skill to learn — Pillar diagnostics, ORACLE sensing, the Jeweller all do the heavy lifting on Member matching and SP briefing.
You’re inside the founding 360. The permanent operational core of the network.
How it works.
• Run one Hub inside one Cluster.
• Earn a profit share on operational revenue flowing through your Hub — Member subscriptions, Pillar fees, Jewel sales, Wealth Creation Hub progressions. Rates agreed with Darren at onboarding.
• Develop along a structured progression — Apprenticeship, Project Formation, Mentorship, Leadership, Hub Ownership.
• Hold equity in the Hub you build.
Where Facilitator fits.
The Facilitator is the bridge between Members and the network’s specialist capacity. ARC’s Member-facing experience is a relationship with a Facilitator who has exceptional tools — not a chatbot, not an algorithm.
Without Facilitators, the network can’t operate. With them, the whole system runs.
For more on the role — compensation detail, the development ladder, what Hub ownership looks like — ask Darren.
What you get.
Pre-briefed clients arriving at your door. AI has already sensed the problem; the Facilitator has already routed; the diagnostic is already run. You receive the Member already qualified, ready to work. No pitching, no qualifying, no selling cold.
Position inside a Spoke of peer specialists you can refer to and collaborate with. Visibility through ARC’s Cluster-and-Hub architecture you couldn’t generate alone. Facilitator backup when a Member fit is wrong — they re-route, you don’t carry it.
Predictable Member quality because the five SP standards filter who arrives. AI integrated into how the work flows — not a tool you have to figure out.
How it works.
• Operate inside one or more Spokes within a Hub matching your specialty.
• Receive Member introductions through your Facilitator, briefed and pre-qualified.
• Operate under five standards: 24-hour acknowledgement, 7-day first conversation, honest fit assessment, no off-Pillar solicitation, post-engagement feedback.
• ORACLE-managed lead-flow allocation — right volume of right work for your Spoke.
• Lead-flow fees apply to non-founding SPs; pricing agreed at engagement.
Where SP fits.
Service Providers are where ARC’s value gets delivered. Members arrive with problems; SPs solve them. Five to ten SPs per Spoke on average, supported by Facilitator routing and ORACLE allocation.
For more, ask Darren.
What it does for Members.
Solutions solves the issue the Member is facing right now — the cashflow squeeze, the marketing problem, the legal question, the operational bottleneck.
The right specialist arrives at their door, pre-briefed on what’s been tried, ready to deliver. The Member moves through the immediate issue and onto the next stage of growth.
ARC’s network capacity becomes the Member’s leverage.
How it works.
• Member arrives through a Pillar diagnostic.
• Their Facilitator routes them to the right Spoke inside the right Hub.
• A briefed Service Provider delivers under five operating standards.
• Outcome flows back to the network as substrate — what worked, what didn’t, where the Member is now.
How it connects.
Solutions is the operational prong — where ARC’s architecture becomes actual delivered work. It’s the prong the Member meets first, the one that earns their trust.
Solutions feeds into Education (the Member’s skill grows from working with specialists) and into Wealth Creation (the dollars Solutions unlocks become the substrate for the wealth journey).
All four prongs working in unison.
For more on Hubs, Spokes, or the SP role — see the relevant drill-downs.
What it does for Members.
Education builds the Member’s own capability — the skills they need to operate at the next altitude — and develops their staff to be part of the growth.
Not training-as-product, but capability-built-into-the-network. As the Member moves through Solutions, they’re learning. As their team interacts with the network, the team is learning.
The business gets sharper, not just busier.
How it works.
• Members access learning aligned to where they are in their journey.
• SPs participate in continuous capability-building inside their Spokes.
• Education infrastructure runs through ARCverseCity, the network’s learning-and-community Cluster.
• Capability compounds — the Member at year three operates at a different altitude than the Member at year one, because the network has been teaching them all along.
How it connects.
Education is the foundation underneath everything else. Without it, Members hit ceilings; SPs deliver without compounding insight; the network plateaus.
Education feeds Solutions (a more capable Member uses specialists better) and feeds Wealth Creation (Members can’t build sustainable wealth without the underlying skill base).
All four prongs working in unison.
For more on ARCverseCity or specific learning streams — ask Darren.
What it does for Members.
Wealth Creation puts the Member in a position where the cost of living is no longer the pressure that defines their day.
A four-stage journey — $100K → $250K → $500K → $1M cumulative — where ARC has a hand in every dollar.
By Stage 4, the Member isn’t just secure; they’re in a position to help others. The whole reason ARC exists is to move Australian SME owners from squeeze to security to surplus, one Member at a time.
How it works.
• Members enter through Pillar 1 (mandatory entry diagnostic), producing their Wealth Creation Profile.
• Stage 1 program supports them to the $100K Club — real dollars, in pocket, attributable to ARC’s involvement.
• Subsequent stages compound: $250K, $500K, $1M cumulative.
• Each stage opens a Club — alumni, peer accountability, mentoring of next cohorts entering the stage they just left.
How it connects.
Wealth Creation is the destination prong — where Solutions and Education compound into actual financial outcome.
Members reach Wealth Creation because Solutions cleared their immediate issues, Education sharpened their capability, and the network’s substrate routed them to the right work at the right time. By the time a Member is in the $1M Club, all four prongs have been working in unison for years.
Wealth Creation lives operationally inside the Investment Cluster (Cluster 4) at Hub 12 — the Wealth Creation Hub. The prong is the framing; the Hub is the home.
For more on the Hub or any specific stage — ask Darren.
The Resource Network prong.
Resource Network — the power of building the biggest support program for Australian SMEs ever.
Sourcing of information, people, and products at network scale. The bigger the network, the more powerful what each Member can reach into.
• Sourcing information — substrate, signal, knowledge built across every Member problem and every specialist solution.
• Sourcing people — specialists, peers, mentors, founding cohorts the network has accumulated.
• Sourcing products — supplier categories where the network can negotiate as a block.
This is what 5,000 Australian SMEs working in unison unlocks. The next 5 pages show what it delivers.
Buying power. Collective voice.
1 · Buying power that a solo SME can’t access alone.
Pooled procurement across the network — energy, fuel cards, software, insurance, banking, telco, freight, professional services. Five thousand business owners buying together negotiate terms one business owner can’t. The cost-of-living crisis is, for an SME, primarily an input-cost crisis. Network-scale buying directly attacks that.
2 · A stronger collective voice (political and commercial).
Five thousand Australian SMEs organised through one architecture is a constituency. Banks listen. Insurers listen. Telcos listen. Government listens. ARC speaks on behalf of Members on the issues that move their numbers — payment terms, regulatory load, energy policy, lending settings, late-payment culture. Individual SMEs are background noise; ARC concentrates the signal.
Industry influence. Live education.
3 · Influence inside their own industry.
The Hub structure means the marketing-services SME is sitting in a Hub with the four other founding marketing specialists, all feeding substrate up through the Cluster. That’s industry-level influence over how the specialty develops, what standards apply, what the next generation of practitioners learns. Members shape their own industry from inside the network rather than reacting to it from outside.
6 · A live education pathway (not a course library).
ARCiversity / Absorb. Members get current, network-curated education built from real Member problems and real specialist solutions across the network. When five thousand SMEs run into the same issue, the answer goes into the education layer. Members learn from the network’s actual operating data, not from someone’s 2019 textbook.
Demand delivered. Real solutions.
4 · Demand that finds them (instead of them chasing it).
The Inverted Acquisition Model. Members come in through Pillars; the Facilitator routes them to the right specialist. The SP doesn’t have to market, hunt, qualify, or chase. Demand is delivered. In a cost-of-living crunch where marketing budgets are first to die, this is the difference between staying open and closing.
5 · Real solutions to the problem in front of them (not generic advice).
Pillar diagnostic surfaces the actual issue. Facilitator routes to the actual specialist. Specialist works on it with full context. The Member doesn’t pay for a deck that summarises what they already said. They get the work done.
Wealth layer. Long-term position.
7 · A wealth-creation layer over the top.
The wealth program runs as an overlay — the same Member who solves their tax-debt problem through ARC also enters a wealth pathway designed so SME owners can build personal wealth alongside running their business. Equal opportunity to change their life, not just save their business. Cost-of-living crisis is also a wealth-stagnation crisis for SMEs; ARC names both and addresses both.
10 · A long-term position, not a transaction.
Members don’t churn through ARC. They enter, get the immediate problem solved, stay for the network, build wealth alongside, shape their industry, accumulate buying power, and build influence over time. The relationship compounds. Most things business owners pay for don’t compound — ARC does.
Network resilience. Speed.
8 · Network resilience (they stop being alone).
The Australian SME experience is structurally isolating. ARC ends that. Members are connected to their Facilitator, to specialists across every discipline they need, to a Cluster of peers in their industry, and to a national community of business owners working in unison. Not networking — networked. The cost-of-living crisis hits hardest where people are isolated; ARC removes the isolation.
9 · Speed of resolution.
Problem identified Monday, specialist briefed Tuesday, work underway Wednesday. The traditional path is referral, intake call, scope, proposal, contract, kick-off — three weeks if you’re lucky. ARC compresses that to days. In a crisis economy, time-to-resolution is a survival metric.